The #1 problem that comes with auctioning real estate, land, farm equipment, or antiques and collectibles is having enough exposure to potential bidders. Marketing through traditional local media outlets can only get you so far; sometimes it takes casting a wider net for your listings to receive bids that are aligned with your final bid goals.
The Multiple Listing Services (MLS) have become an essential tool for auctioneers, auction houses, and real estate professionals. By pooling property listings into one centralized database, a MLS provides expanded exposure for sellers while also simplifying the search process for buyers. But how does this model translate to the world of auctions? As auctioneering moves more mainstream, MLS is proving to be a game-changer for this ever-expanding industry.
What is MLS?
The Multiple Listing Service is a membership-based platform where participating auctioneers share their auction listings. This allows the listings to be widely displayed and searched by other auctioneers and their bidding clients. Having one centralized MLS database makes it easy for buyers to view all available and upcoming auctions in an area, as well as across the country.
For auction houses, listing on an MLS unlocks exposure to a huge network of users who have a passion for specific niches, and increases the chance for a lucrative auction outcome. MLS also enables specific pricing strategies tailored to the auction model.
Avoid Local-Only MLS
When selecting an MLS platform to list your farm or construction equipment auctions, real estate, coins, or firearms, it’s important not to limit yourself to just your local market. A localized MLS will only target buyers in your immediate area.
Instead, you want to choose a national MLS network like SalesUSA to cast a much wider net for potential bidders. Here’s why:
- National reach exposes your listings to bidders across the country.
- Bidders are increasingly willing to bid on auction items sight unseen and manage remotely.
- For unique listings, the right buyer may be someone willing to travel for the perfect price.
- Luxury and specialty auctions draw a national high-net-worth buyer pool.
By listing your auctions on SalesUSA’s national MLS, you give your listings the exposure they deserve. A local-only MLS simply can’t compare to the expanded bidder visibility our platform provides coast to coast. Go national to maximize interest and drive top-tier bids.
Types of Auctions SalesUSA’s MLS Markets
- Land Auctions
- Construction Equipment Auctions
- Miscellaneous Auctions
- Tool Auctions
- Antique & Collectible Auctions
- Farm Equipment Auctions
- Coin Auctions
- Real Estate Auctions
- Vehicle Auctions
- Livestock Equipment Auctions
- Jewelry Auctions
- and more!
Cost and Value of MLS Membership for Auctioneers
Joining your local MLS service comes with fees, but making this investment provides invaluable exposure and is often much cheaper than investing in other marketing efforts. Alternatives like websites and mailers have limited reach compared to the MLS network.
For auction houses, MLS amplifies visibility where it counts – to a real estate agent and their ready-to-buy clients. There is simply no better way to get an auction listing seen by most buyers. The marketing power of MLS provides a competitive advantage and expanded bidder reach.
What is the Best MLS Listing Site?
For auctioneers looking for either a national or local multiple listing service, your best MLS listing site is SalesUSA. As the top auction-only platform, SalesUSA’s MLS widens your auctions’ exposure. Our standardized auction data model revolutionizes access to auction listings in the MLS.
For more information on SalesUSA’s MLS, click here.
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